Interview with Fabiana Cavalcante

Shobana's Story


Shobana Manickam

User Experience Specialist 
​​​​​​​Joined ABB in 2018

Fun fact: Love to hang out with friends and playing with my pets.

What does your typical workday look like? What kind of projects and tasks do you work on?

My typical workday starts with prioritizing tasks to be done, brainstorming with the team to share feedback and get ideas, and helping other teams with UX (User Experience) reviews and guidance.

I work on NGT projects and the tasks involved include gathering requirements, creating personas, creating work-flows/user flows, mapping user journeys, creating wireframes, visual designs and so on.

What kind of development opportunities have you had in your role?

I have had opportunities to interact with other in-house UX teams, coming up with cool ideas and filing patents, writing journals, UX mentoring, exploring common workflows and common UX components for ABB products. Learning new ideas from UX communities and incorporating in our day-to-day activities brings ease in our work.

I have gone from working for an individual team to scaling up to work at a global level to harmonize UX across different ABB products and being part of a team which defines UX guidelines and components.

What is your favorite part about your role as a User Experience Specialist?

I enjoy thinking about things from the user’s perspective, and brainstorming sessions where we can collaborate and discuss lot of ideas on how to improve experience. For me, I also like the iteration and challenge to be creative. It helps to visualize the product to come up with some cool new features. 

What do you enjoy the most about the culture at ABB?

The inclusive workforce, where women are given equal opportunities and development programs to accomplish their career goals. I also enjoy the freedom to learn and explore at all stages of work at ABB.

What would you say to someone who’s thinking of applying to ABB?

ABB is a cool and innovative company to work where we get fantastic work-life balance and enough motivation and challenges to uplift our career. 

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