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5 Days. 1 Cube. Infinite Possibilities.
 Innovation on Display. Curiosity Unleashed
 
Inside this Cube, global talent and ABB experts team up to tackle one of industry’s biggest challenges.
Live. In real time. This is innovation you can see.
 

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What's the InCube Challenge?

A living innovation powerhouse. Right in the heart of Zurich. 
Imagine this: five brilliant minds, locked in a transparent Cube, surrounded by the buzz of the city, working day and night to crack a real-world challenge. That’s the InCube Challenge; a high-voltage innovation sprint powered by the ETH Entrepreneur Club.
It’s not just a hackathon. It’s a public spectacle of creativity, collaboration, and cutting-edge thinking, where the world watches ideas come to life in real time.
And ABB? We’re right in the middle of it. Because when the future is being built, we build it together.

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The InCube Journey

From the alpine heights of Davos to the urban pulse of Zurich, the InCube Challenge is a whirlwind of creativity, collaboration, and bold thinking. It kicks off with a week of team building, design thinking, and surprise team reveals, and culminates in five strangers stepping into a glass Cube to solve one epic real-world challenge.
The grand finale? A live pitch where startup ideas take center stage.

ABB is proud to be part of this journey for the third year in a row, because when it comes to shaping the future, we run what runs the world.

OutCube

Team building, design thinking, and surprise team reveals in Davos.

InCube

Five strangers, one Cube, solving one real-world challenge together.

Final Pitch

Teams present startup ideas live to jury and audience.

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The Experts behind the Cube

"Curiosity sparks ideas.
Sharing them turns them into impact."

Jess Galang

Portfolio Manager
“Discover – Exchange – Challenge: Three key steps to create big things.”

Helene Westholm Knebel 

Head of Sustainability
"I believe the greatest untapped resource is the installed base. Circular business models transform it into sustainable customer value."

Adrian Tresch

Portfolio Manager
“The most creative ideas are born under constraints, it’s hard to innovate if everything is in abundance.”

Grigory Abramov 

Area Sales Manager
”The best innovations are not born from knowing all the answers, but from having the courage to ask better questions.”

Dominik Leitz

Drives System Expert 
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