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5 Days. 1 Cube. Infinite Possibilities.
 Innovation on Display. Curiosity Unleashed
 
Inside this Cube, global talent and ABB experts team up to tackle one of industry’s biggest challenges.
Live. In real time. This is innovation you can see.
 

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What's the InCube Challenge?

A living innovation powerhouse. Right in the heart of Zurich. 
Imagine this: five brilliant minds, locked in a transparent Cube, surrounded by the buzz of the city, working day and night to crack a real-world challenge. That’s the InCube Challenge; a high-voltage innovation sprint powered by the ETH Entrepreneur Club.
It’s not just a hackathon. It’s a public spectacle of creativity, collaboration, and cutting-edge thinking, where the world watches ideas come to life in real time.
And ABB? We’re right in the middle of it. Because when the future is being built, we build it together.
- Jennifer, Senior Researcher, CA
A sense of mutual respect and mindfulness permeates our culture-in fact, it’s the key to our success.

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The InCube Journey

From the alpine heights of Davos to the urban pulse of Zurich, the InCube Challenge is a whirlwind of creativity, collaboration, and bold thinking. It kicks off with a week of team building, design thinking, and surprise team reveals, and culminates in five strangers stepping into a glass Cube to solve one epic real-world challenge.
The grand finale? A live pitch where startup ideas take center stage.

ABB is proud to be part of this journey for the third year in a row, because when it comes to shaping the future, we run what runs the world.
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OutCube

Team building, design thinking, and surprise team reveals in Davos.
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InCube

Five strangers, one Cube, solving one real-world challenge together.
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Final Pitch

Teams present startup ideas live to jury and audience.
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The Experts behind the Cube

Getting hired is more than hitting the “Apply” button. You’ll be know the path of joining our family and become a part of our family at the moment you hit on the apply button
"Curiosity sparks ideas.
Sharing them turns them into impact."

Jess Galang

Portfolio Manager
"Even in the most technical fields, creativity is the true disruptor."

Dominique Stucki

R&D Lead Advanced Service Solutions
"Innovation starts with small ideas. When shared, they can spark real change."

Samuel Blaettler

Product Marketing Specialist
"Explore with curiosity, build with technology."

Martin Zlatanski

Business Line Service Manager
A sense of mutual respect and mindfulness permeates our culture-in fact, it’s the key to our success.
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